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Bridging the Gap launches the first awareness-raising campaign on inclusive education in Ecuador

video frame of the video spot

Bridging the Gap in Ecuador, implemented by the Spanish Agency for International Development Cooperation (AECID), launched in September the awareness-raising campaign “Yo me quiero sumar”, the first one on the Right to Education for children with disabilities within the country.

The campaign has been developed along with the Ecuadorian organizations of persons with disabilities (OPD), the National Council for the Equality of Persons with Disabilities (CONADIS) and the Ministry of Education as partners of the project, and it is addressed to four different target groups: teachers, families of persons with disabilities, organisations of persons with disabilities and general population.

‘Yo me quiero sumar’ has currently completed its first phase consisting of the design of the campaign strategy and the graphic identity, including the realization of focus groups with all the beneficiary entities of Bridging the Gap, as well as the key messages and the awareness-raising products, namely an informative leaflet in both ink and Braille, and a radio slot and a video spot in sign language.

The informative leaflets have been disseminated among the project partners in the country and they will be distributed nationwide in several educational units soon. As for the radio slot and video spot, they have been broadcasted on the online platform Spotify having a significant impact.

It is expected to launch the second phase of the campaign by the end of 2019. This phase will include wider dissemination of the awareness-raising products and a school short film contest to be held throughout 2020, among others.